Water Now 2016, a global clean water campaign partnered with Clean Water Here and UN-Water’s World Water Day to support children in need via World Vision Water. Grammy Award winners Lady Gaga, Alicia Keys, Pharrell Williams, Pitbull, Maroon 5, Jennifer Hudson, Juanes, Jill Scott, Andra Day, Justin Bieber, Meghan Trainor, Jason Mraz, Nick Jonas, Foster the People, two time Emmy Winner Patricia Heaton, along with UN Water and Sesame Street were just a few of the supporters of the Water Now 2016 global campaign.
Building upon last years Water Now clean water social media campaign which was the largest in history generating over one billion tweets and posts from celebrities which included Pharrell Williams, Alicia Keys, Pitbull, Britney Spears, Fergie, Justin Bieber, One Direction and more, once again dignitaries, celebrities and the public were encouraged to go to CauseFlash.org to lend their own social media voices to the Water Now 2016 initiative which culminated again on UN World Water Day (March 22, 2016).
In support of Water Now 2016, a unique domestic partnership was created with the Clean Water Here cause brand, which promotes clean water in the United States. With founding partner Watermill Express which maintains over 1,300 kiosks throughout the country that dispense clean affordable water, every time someone buys a gallon of water at a participating company location in 2016, they’ll be informed that Watermill Express has donated a gallon of clean water on their behalf, to a person in need in the developing world via World Vision.
“As the largest supplier of drive-up, pure drinking water in the United States, we’re honored to partner with Watermill Express and the Clean Water Here cause brand they support, Said Water Now Founder David Clark “Not only are we grateful to Watermill Express and their CEO Lani Dolifka for helping to provide clean affordable water for those in need here at home, through every purchase, people will see a simple message that says ‘1 gallon here gives 1 gallon there.’”
With a social media voice that topped 750 million people world wide, Water Now was again the largest celebration of United Nations World Water Day; a day supported by their 193 member states and celebrated around the globe on March 22nd.
Water Now is a Cause Brand created by David Clark Cause to raise funds and awareness so people can have access to clean water. The Water Now social-media initiative is in partnership with UN World Water Day and supports World Vision Water, the leading water NGO in the developing world.
World Vision is a Christian humanitarian organization dedicated to working with children, families and their communities worldwide to reach their full potential by tackling the causes of poverty and injustice. World Vision is the largest non-governmental provider of clean water in the developing world – reaching one new person with clean water every 30 second. A recent UNC study showed water wells in Ghana continued to function at high levels even after 20 years. For more information, please visit www.WorldVision.org
United Nations World Water Day:
World Water Day has been observed on March 22 since 1993 when the United Nations General Assembly declared March 22 as “World Day for Water” and is coordinated by UN-Water The UN and its 193 member nations devote this day to implementing UN recommendations and promoting concrete activities within their countries regarding the world’s water resources. In addition to the UN Member States, a number of NGOs promoting clean water leverage World Water Day as a time to focus public attention on the critical water issues of our era.
Clean Water Here:
Founded by Watermill Express and David Clark Cause, Clean Water Here promotes the need for clean, affordable drinking water in the United States. Research indicates that out-of-date plumbing, sometimes over 100 years old is delivering water through pipes that often leach contaminants into the water. In addition, old-fashioned water treatment facilities may not always address 21st-century contaminants like pesticides, industrial chemicals and arsenic. So who is most likely to be drinking this water that is known to cause disease – the poorest and most vulnerable among us. Clean Water Here is dedicated to educating the public about sustainable alternatives for clean, affordable water. For more information visit www.CleanWaterHere.org
About Watermill Express:
Watermill Express is the largest drive-up pure drinking water company in the U.S. and the green alternative to prepackaged water. Watermill Express customers reuse their own clean containers to reduce pollution from single-use plastic water bottles. Founded in 1984, Watermill Express has supported numerous causes focused on children and families. For every 5 gallons of water purchased at participating locations in 2016, Watermill Express will donate $0.01 to World Vision. For more information visit www.WatermillExpress.com
David Clark Cause:
Cause Flash, Water Now and Clean Water Here creator David Clark is the CEO of David Clark Cause (DCC). For over two decades David Clark has been creating and producing cause-related initiatives across all disciplines and media channels. Noted for the quality of his groundbreaking ideas, David creates Cause Brands that leverages the iconic stature and cultural currency of world-renowned individuals and organizations. Select initiatives include the “46664” HIV/AIDS brand for President Nelson Mandela, and the “Flash Flood For Good” social-media campaign announced by President Bill Clinton, and launched to over one-half billion people from the 2013 Clinton Global Initiative to raise awareness and funds for clean water. For more information visit www.DavidClarkCause.com