David Clark launches Cause Flash, a digital platform designed to rally hundreds of millions of people around worthy causes by harnessing the power of social media
BOULDER, CO (Sept 2, 2014)
David Clark, a global leader in creating cause-related brands and initiatives announced his new global digital platform, “Cause Flash,” to address social issues via branded Cause Flashes.
The concept is simple, at a prearranged date for a specific cause a social media barrage is launched en masse which consists of the aggregate “social media voices” (Twitter followers and Facebook friends) of renown individuals, organizations and the public at large so a specific message instantly posts to everyone’s social media feeds, which in turn instantly invite everyone who receives them to activate/opt their own social media voices into the Cause Flash to amplify it. By initiating these digital wildfires for good, Cause Flash will lead the charge to address some of the most pressing issues of the day.
Cause Flash creator David Clark observes, “People rely on their social media communities and mobile phones as never before. There’s an unprecedented opportunity here to reach and mobilize people around the world for social change. Just think about the critical role social media played in facilitating the Arab Spring,” Clark continues, “Cause Flash is a social media platform designed to support a branded call to action which will blitz causes with enormous exposure so they get the attention and funding they deserve – instantly.”
In creating this new digital platform, Clark built on the success of last years historic “Flash Flood For Good” clean water campaign that he created, and was supported by President Clinton and launched to over 1/2 Billion people at the Clinton Global Initiative. In addition to President Clinton and Chelsea Clinton, other celebrities included Matthew McConaughey, Morgan Freeman, Scarlett Johansson, Pitbull, Justin Bieber, Whoopi Goldberg, Cristiano Ronaldo and dozens more. Via World Vision Water, clean water was provided to children in Rwanda and Ethiopia.
Clark states; “Since the first global Cause Flash called Water Now will celebrate the 70th Anniversary of the Founding of the United Nations in San Francisco in 1945.” Clark continues, “how better to celebrate the birth of the United Nations, then to implement a plan of action in support of it – from the place it was created.” In addition to a goal of aggregating the social media voices of over 1 Billion people which will be launched on UN World Water Day, March 22, 2015 – a day supported by the 193 Member States of the United Nations.